Facebook & Instagram advertising: a beginner's guide for business

Facebook and Instagram advertising (Meta Ads) lets you reach millions of people by their interests, behavior and demographics. Unlike Google, where customers look for you, here you appear in their feed – even before they're thinking about buying.

Why it's worth it

Facebook and Instagram are used daily by a large share of the population. Precise targeting and a visual format let you reach your audience cheaply and create demand.

How it works

Ads are built in „Meta Ads Manager“. You choose the objective, audience, budget and ad creative, and Meta's system shows your ad to the most suitable people through an auction.

Campaign objectives

• Awareness – so more people learn about you.
• Traffic – visitors to your website.
• Engagement – likes, comments, messages.
• Leads – contacts directly via a form.
• Sales / conversions – real purchases.

Google ads capture existing demand. Facebook ads create it – showing your offer to people who weren't searching yet.

What you need to start

A Facebook page, a „Meta Business“ account, the Meta Pixel installed (to track conversions) and attractive ad creative. Without the Pixel you can't accurately measure results.

Want to start Facebook advertising the right way? We create the strategy, content and manage campaigns – get in touch.