Keyword research: how to find what your customers search for

Keyword research is the foundation of SEO. Without it you optimize blindly. The goal is simple: understand the words your customers actually use to find your services.

Search intent matters most

Not all keywords are equal. It's important to understand what the person wants:

• Informational: „what is SEO“ – the person is learning.
• Commercial: „best SEO agency“ – comparing options.
• Transactional: „SEO services Vilnius price“ – ready to buy.

The most profitable are usually commercial and transactional keywords – focus on those first.

How to find keywords

• Google autocomplete – start typing a query and watch the suggestions.
• „Related searches“ and „People also ask“ – ideas at the bottom of the page.
• Competitor analysis – which words the leaders rank for.
• Tools – Google Keyword Planner, Ahrefs, Semrush show search volumes.

Long-tail keywords

Longer, more specific phrases („plumbing services in Kaunas on weekends“) have fewer searches but higher conversion and lower competition. For beginners – gold.

Better to rank first for 20 targeted words than tenth for 200 random ones.

How to prioritize

Weigh three things: search volume, competition and intent. The ideal keyword has enough volume, a realistic chance to rank and clear buying intent.

We can do keyword research for your niche and hand you a prioritized list – get in touch.